How to Manage Your Backlinks?

How does Google determine which website should rank at number one, two, and three on the SERPs? It comes down to SEO. Cloud Vertix analyzes and learns all these strategies with more in-depth than that. Google has over 200 factors to rank a webpage. The number one factor that affects rankings is backlinks. Our blog on how to manage your backlinks will help you learn what backlinks are and how you can work to manage them. 

What is Link Building?

Link building is the process of getting other websites to refer or mention to a page on your website. These hyperlinks are backlinks. The process is complex and boils down to execution while the end result seems simple.  

What’s the Importance of Backlinks? 

Cloud Vertix SEO company adopts tons of marketing strategies and tames them to be productive backlinks. So what factors affect Google’s rankings the most? Our experts say these are backlinks that speed up the website’s ranking on top SERPs. So, what are backlinks? That’s one website linking to another website. Google views backlinks as votes: the more links your website has, the higher you are going to rank.  

KPI to Learn Link Building 

Effective back-building management is tough but worth the effort. Backlinks have been used by search engines like Google to rank web pages since 1998 when Google created PageRank. This mathematical formula judges the “value of a page” by looking at the quantity and quality of other pages linking to it. 

Google confirms the importance of backlinks on its “How search works” page. Under their “Ranking useful pages” heading, they state: “If other prominent websites on the subject link to the page, that’s a good sign that the information is of high quality.” There is a clear correlation between organic traffic and backlinks from unique websites, making backlinks crucial for ranking competitive phrases. 

How to Create Backlinks? 

Methods of Getting Backlinks are quite simple and special. There are three ways to get backlinks:  

• Creating them
• Buying them
• Earning them

1. Creating Backlinks

Creating backlinks revolves around the method of manually adding links to your site. It will be either adding your website to directories or leaving comments on blogs. It might be otherwise adding it to your social media profile. This method requires minimal effort but is not very effective for backlink management and SEO. 

2. Buy Backlinks 

It involves paying webmasters or authors to link back in buying link parameters. The website master or third party lets you weblink to a page on your site. This method is against Google’s Webmaster Guidelines and can result in penalties. The penalties may result in losing ranking positions or getting your pages removed from Google’s search index.  

3. Earning Backlinks 

Earning backlinks is about emailing other website owners and editors and asking them to link to you. This is the hardest method but generally yields the most valuable links. For that reason, this blog will focus on earning backlinks through email outreach. 

Ways to Manage Your Backlinks

Establish Your Quality of Backlinks

Google looks at quality in addition to quantity,  For instance,  it will be way more effective than if Medium posts link to you, the Angie’s list links to you. Google is well familiar with the fact that it’s quite challenging to get from Medium posts than it is to get a link from an ordinary linking site. 

Relevance of Backlinks is a Must-have? 

Well, you need to be familiar with an important factor that’s the relevance of the link. It will not be as effective compared to Medium and your brand website linking to you if Medium posts link to your business website. On the flip side, it will be very relevant and within your space if Home Depot links to you. That is way more effective than if Medium links to the website belong to you. 

Authoritativeness 

Authoritativeness represents the “link power” a webpage has. It relates to how PageRank works, with both the quantity and quality of links mattering. Pages with authority can pass it to other pages through hyperlinks. Thus, links from high-authority pages have a greater impact on rankings. 

Google doesn’t provide PageRank or website authority scores, but Ahrefs offers two metrics to quantify it: Domain Rating (website authority) and URL Rating (page-level authority). 

Anatomy of a Hyperlink 

Your web handler needs to do the anatomy of a hyperlink. This practice checks its impact on SEO with the imperativeness of Google ranking criteria. A link has three basic parts: 

• the destination URL 

• Anchor text 

•  The “rel” attribute. 

Destination URL 

The destination URL is the URL the person will visit when the link is clicked. 

Anchor Text 

Anchor text is the clickable word phrase to manage links attached to the external or internal link. Google owns anchor text to know what a page is about. Google assesses what terms it should rank for. However, building links with keyword-rich anchors can look unnatural and may result in a penalty. Most earned links have varying anchor texts. Though, it helps avoid over-optimization. 

“Rel” Attribute

The “rel” attribute tells crawlers the relationship between the linking and linked page. Important “real” values for link building are “nofollow,” “UGC,” and “sponsored.” Historically, nofollow links didn’t transfer “authority,” but Google now treats these values as “hints.” Focus on building “followed” links, which pass PageRank and boost rankings. 

Link Placement 

Prominent links are more likely to be clicked, and Google considers this when determining link authority. Editorial links are generally more valuable than footer links. 

Creative Aspects of Link Building 

Link building requires creativity in both content creation and email pitches. Non-commercial, helpful content is more deserving of a link and easier to promote. 

Content Creation 

Linkable content is usually non-commercial and helpful. Examples include well-written blog posts, calculators, tools, and data studies. Creating non-commercial content with high utility increases the likelihood of earning backlinks. 

Email Pitch

Building links is actually reaching out to authors and editors with a personalized pitch and a value exchange. A good reason for contact, personalization, and a clear value exchange can improve your link conversion rates. Avoid tactics that violate Google’s Webmaster Guidelines, such as exchanging links for money or excessive link exchanges. 

Final Words 

Link building is a strategic art and science. Pitches are situational and vary, but several strategies have proven effective. Cloud Vertix provides link building services with step-by-step guidance on these tactics. We are here for you to manage your backlinks with our actionable SEO and marketing services.